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Retire on Your Terms. 
Our team can help.

We help build, grow, and protect your wealth through each of life's stages.

FINANCAL PLANNING

FINANCIAL

PLANNING

A Comprehensive Approach

Financial planning is a dynamic – and highly personalized – process that adapts and adjusts with you. From your first job to becoming financially independent, we know the problems that you face. 
 

The starting point is a holistic plan that serves as a foundation and is customized to address all aspects of your financial life. This provides an understanding of where you are today, where your risks lie, and what must be done to accomplish your goals.
 

From there, our job is to simplify and prioritize the plan into actionable steps that we help you implement over time. As life inevitably changes, we proactively monitor your plan and make adjustments as necessary.

  • TAX PLANNING

  • CASH FLOW AND SAVINGS

  • DEBT MANAGEMENT

  • CAREER CONSULTATION

  • RETIREMENT PLANNING

  • COLLEGE PLANNING

  • INSURANCE PLANNING

  • EMPLOYEE BENEFITS

  • CHARITABLE GIVING

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Historic buildings in Lexington, Kentuck
MANAGEMENT

INVESTMENT

Experienced Guidance
 

Have you already accumulated some wealth? You’re on the right track. This brings up new wealth management opportunities. We will implement an intelligent, diversified, tax efficient investing strategy to help you reach your goals.
 

We Believe

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Markets

Are Efficient

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Costs

Matter

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Market Timing is Impossible

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Diversification Works

Philosophy
 

Agreement on investment philosophy is critical to a successful relationship.  Our investment approach is characterized by the following considerations:

  • Controlling costs is critical.  We use index funds as a means of controlling expenses, which keeps more money in your pocket.
     

  • We keep turnover to a minimum. We're not going to place trades unless it's in your best interest.
     

  • Discipline matters.  We don't make investment decisions based on emotion.
     

  • Diversification is key.  Broad equity and fixed income diversification is the key to managing risk.
     

  • We aren't stock pickers, nor do we try to beat the market. Evidence shows this to be a fools errand.  Investing, when done well, is boring.

INVESTMENT MANAGEMENT

OUR CLIENTS

Our clients come from a variety of backgrounds and industries. Many of our clients are attorneys. Some work for large firms and others are solo practitioners. We also have many clients who work in the oil and gas or coal industries. Most of our clients are focused on reaching financial independence, at a quicker than average pace. They realize that there is more to life than just work.


The common theme is that our clients expect planning that is tailored to their situation. Through deep knowledge in a variety of fields, we are able to meet, and exceed, their expectations. 

CLIENTS

WHAT ARE YOUR BIGGEST FINANCIAL CONCERNS ?

  • Paying off your student loans

  • Investing for retirement

  • Making sure you're protected

  • Minimizing your taxes

  • Saving for children's education

  • Dealing with rapid income growth

  • Career Planning

High Income Young Professionals
Senior Man Working from Home
  • Cash flow management

  • KPI's for your firm

  • Choosing a retirement plan

  • Disability insurance coverage

  • Employee benefit elections

  • Tax planning

  • Succession Planning

  • Gaining control of your personal finances

  • Intentional goal setting

Attorneys
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  • Having enough money to retire

  • Paying for healthcare in retirement

  • Disability insurance coverage

  • Employee benefit elections

  • Tax planning

  • Gaining control of your personal finances

  • Cash flow planning

  • Intentional goal setting

Retirees and Pre-Retirees
Horse Race
ABOUT
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JEB JARRELL

OUR ADVISOR

Having grown up in eastern Kentucky, I learned the value of hard work early on in life. The value of integrity was emphasized from an early age.

I founded Plentiful Wealth to bring an expert, transparent and straightforward approach to wealth management.

My mission is to guide my clients to a fulfilling life by aligning their values and their money. 

So what are my core values? Integrity, diligence, and competence. I learned these values from my father and I intend to pass them on to my son.

 

I believe a handshake is a promise, few things are more important than attention to detail, and professional competence is non-negotiable. 

Professionally, I've spent the better part of the last decade in the financial services industry. I began my career as an intern in 2013, and have worked my way to owning my own firm.

My education is focused on financial planning. My undergraduate degree is in economics from the University of Kentucky. I also have a masters degree, with a focus on advanced financial planning and taxation. Finally, I'm a Certified Financial Planner designee, and I hold the Chartered Advisor in Philanthropy designation. I'm a nerd and I enjoy learning, particularly when that learning benefits my clients. 

ABOUT

We take the complexities of your financial life and simplify things. Our job is to build a roadmap that you can understand. We don't believe in jargon. We’ll bring simplicity, understanding and clarity to your biggest financial concerns - from paying off your student loan debt to tax planning and investment management... and everything between.

 

Our focus is on making your financial future more sustainable so that you can continue to make a positive impact on the world around you.

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HOLISTIC

APPROACH

Helping you pursue

your unique life

goals through proper

management of your

financial resources.

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FLEXIBLE

MEETINGS

We make receiving financial advice as easy as possible, on the phone, or virtually.

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FINANCIAL

COACHING

We help you prioritize your goals, create a plan to achieve them, and then hold you accountable every step of the way.

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ADVANCED

TECHNOLOGY

We provide access to the latest technology to help enhance your ability to take control of your finances with confidence.

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OBJECTIVE

ADVICE

No commissions or sales. Just advice provided by a fee-only Certified Financial Planner™.

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FIRE

FOCUSED

We specialize in working with those who want to retire early.

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J

Jay Hoffman, Senior Vice President of Investments at Plentiful Wealth, is a seasoned professional with over two decades of experience in the realm of financial services. Jay joined the Plentiful Wealth team in 2023, bringing with him a wealth of knowledge and an expansive skillset.

Before he joined the financial industry, Jay built a successful career in the energy sector that spanned several decades. This diversified experience has given him a unique perspective, combining strategic insights from both industries that significantly enrich his current role.'

In his position at Plentiful Wealth, Jay leverages his expertise to devise effective investment strategies, demonstrating a steadfast commitment to helping clients realize their financial objectives. His ability to meld his extensive experience from both energy and financial sectors is what sets Jay apart, allowing him to provide a broad spectrum of advice to clients and colleagues alike. With his unique career journey and multi-disciplinary approach, Jay Hoffman continues to be a vital asset to Plentiful Wealth.

CONTACT
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CONTACT

jeb@plentifulwealth.com
606.775.0246

1627 Greenup Ave Ste 217

Ashland, KY 41102

900 E Main St

Louisville, KY 40206

Do you need help making important financial decisions?
Contact me today and let me get you on track.

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